A camp for kids, primarily for Primary Schools from Country
Victoria that introduces them to the City of Melbourne.
We've been involved in the implementation of the identity guidelines and various publications since 2008.
We also completed and implemented their website, and recently worked on two videos.
Together with their good work, Urban Camp has been positioned as a first choice for many schools coming to Melbourne.
This was achieved through strategic positioning across all material and utilising every piece of communication as an opportunity to showcase the Camps' benefits in interesting ways communicating across three dfferent markets:
- Education institutions and educators
- Visiting kids